By Monday, April 23rd, 2012 • Gallery Updates - Maddie  

Zac Efron was spotted leaving Nobu in London on April 21st, 2012. Enjoy the pics!

Gallery link
[4/21] Leaving Nobu In London (10)

By Monday, April 23rd, 2012 • News & Updates , The Lucky One - Maddie  

Warner Bros’ romantic drama from star author Nicholas Sparks (“The Notebook,” “Dear John”), “The Lucky One” starring Zac Efron is looking like $8.9M Saturday — about even with Friday – for a $22.8M weekend. This is another wild overperformer because the studio only expected $15M through Sunday. Playing in 3,115 theaters, it received a ‘B+’ CinemaScore from audiences. Warner Bros’ private tracking saw this film was at the high end for a Sparks’ film, which all have a good multiple of approximately 4x. So the studio marketed the movie based on the well-developed fan base for both Sparks and Efron.

The campaign targeted females both by leveraging Zac’s appeal and the novelist’s pedigree. “The heart of our online marketing campaign was leveraging the celebrity and likability of Zac Efron in advertising, publicity and social media, while additionally leveraging the various social networks surrounding Nicholas Sparks and his previous films,” a WB exec told me. [Source]

By Monday, April 23rd, 2012 • Videos - Maddie  

By Monday, April 23rd, 2012 • News & Updates , The Lucky One - Maddie  

Zac Efron is brutally honest about himself. He admits when he first read the script for “The Lucky One,” a romantic drama based on another weepy Nicholas Sparks novel, he felt he wasn’t right for the lead.

“You couldn’t pick two more different people — Logan (the character) and myself,” the 24-year-old blue-eyed heartthrob says. “I was scared when I read the script because I really liked the character, but at the same time I knew I was completely wrong for it.”

But Efron, star of the popular “High School Musical” films, was game to transform himself — mentally and physically. He put on nearly 20 pounds for the role and built up his muscles to play a Marine returning home after a brutal tour of duty in Iraq. Suffering from post-traumatic stress disorder, he leaves his sister’s Colorado residence to walk to Louisiana to locate a young woman, whose photo he found during a firefight. He thinks of the beautiful mystery woman as something of a guardian angel since he found the photo just seconds before a bomb went off behind him, leaving him physically unscathed but emotionally wrecked, but he decides to keep the picture a secret.

Efron stars alongside Taylor Schilling, a blond beauty who previously co-starred in the Meryl Streep drama “Dark Matter.”

The photogenic co-stars turned up for a recent interview to talk about their new movie, directed by Scott Hicks (“Shine”) from an adapted screenplay by Will Fetters (who is penning the updated Clint Eastwood remake of “A Star is Born.”)

You’ve lost weight since you made this movie.
Zac Efron: I can’t train like that all the time. It was the hardest thing ever.

This role is a bit different for you. Are you stepping away from the teen idol thing to let people know you’re a serious actor?
Zac Efron: In a way. It was kind of a progression that I have been working on for a long time, and this (film) seemed to fit perfectly.

[Continue reading the interview with Zac]

By Monday, April 23rd, 2012 • News & Updates - Maddie  

Zac Efron’s latest co-star has admitted to Sky News she had no idea about the phenomenon that surrounded him when she took the part. Taylor Schilling makes her feature film debut in romantic drama “The Lucky One” alongside the teen heart-throb.

But the US actress revealed to Sky News that she has never watched “High School Musical” – the hugely successful film franchise which launched his career and gained him legions of female fans.

Schilling admitted: “I keep saying I am going to watch it and I still haven’t. I’m looking forward to it – as soon as this press tour is over.”

She added: “When I met him, I knew of his public persona but I was not aware of his work so we were really able to start from scratch together.”

Written by Nicholas Sparks, the man behind “The Notebook” and “Dear John,” the film features Efron as a young marine who returns from his third tour of duty in Iraq looking for a woman in a photograph. He found the picture after his friend was killed in action and credits it with helping him to stay alive.

Schilling stars as single working mother, Beth, who has has a lot of guards down because of a bad experience in a previous relationship and is at first sceptical about Efron’s character.

Known for his entourage of young admirers, Schilling told Sky News she has “never experienced anything like Zac’s fans”, adding that they had been “lovely to her”.

“I’ve not experienced any craziness. There’s screaming but sometimes I scream when I see Zac,” she said.

Schilling, who has previously worked on US TV series Mercy, told Sky News a role in London’s West End would be a dream.

Visiting London for the first time for the film’s premiere, Schilling admitted: “I am already fantasising about moving here.”

Directed by Scott Hicks and also starring Blythe Danner, “The Lucky One,” hits cinemas on May 2. [Source]

By Saturday, April 21st, 2012 • Gallery Updates - Maddie  

Zac Efron was spotted arriving at Heathrow Airport in London on April 21st, 2012. Enjoy the pics!

Gallery link:
[4/21] At Heathrow Airport In London (x4)

By Saturday, April 21st, 2012 • Gallery Updates , The Lucky One - Maddie  

Zac Efron attended the screening of “The Lucky One” held at the Crosby Street Hotel on April 19, 2012 in New York City. Enjoy the pics!

Gallery link:
[4/19] ‘The Lucky One’ New York City Premiere (x168)
[4/19] ‘The Lucky One’ New York City Premiere After Party (x10)

By Saturday, April 21st, 2012 • Gallery Updates - Maddie  

Zac Efron was spotted several times in New York City on April 19th, 2012. Enjoy the pics!

Gallery links:
[4/19] Outside Hotel In New York City (x8)
[4/19] Outside NBC Studios In New York City (x24)

By Saturday, April 21st, 2012 • Videos - Maddie  

By Saturday, April 21st, 2012 • Videos - Maddie  

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