By Saturday, April 14th, 2012 • Gallery Updates , News & Updates - Maddie  

It’s a warm southern California morning, and I’m meeting Zac Efron in Studio City at a place called Weddington Golf & Tennis. With a name that stuffy, I expect marble and money. The course turns out to be public, with a plastic-cup snack bar where a waitress, without looking up, informs the 24-year-old movie star that she doesn’t take credit cards. They’ve reserved us a private tee, which is approximately 4 feet away from the adjacent public one.

Here at the practice range, Efron—in T-shirt, oversized cap, shorts, and Vans—strolls around in disarming anonymity, though to be fair, it’s hard for even the preeminent teen pinup of the 2000s to attract notice in a crowd that includes this many codgers in lavender pants. After talking and meandering (not especially well) through a bucket of golfballs, we encounter Roger Dunn, a California golf-shop magnate who gives lessons wearing a Panama hat and smoky sunglasses. We’d heard that Dunn is just shy of his 50th year of teaching, and he’s been introduced to us as a man of considerable local repute. Mostly Dunn has something to teach, and Efron is drawn to that.

“I could pick up almost anything,” Efron had told me earlier. “If you put it in front of me, I could always find a way to tackle it. I was never a natural at anything, but I could always outwork everybody.” He’d mentioned Bruce Lee, a man he’s been reading about. “What you got from him was the work ethic,” Efron said.

“Constant diligence. He was so focused, constantly pushing his body.” And so, at the eventual behest of the old teacher, the former star of “High School Musical” sets up on the range, absorbing Dunn’s sharp tips and rebukes. Dunn tells him to watch his back foot (“Keep it steady”), twist his wrists on the follow-through (“Rotate, come on, give me a break”), and focus (“Aw, there you moved your feet”). [Continue reading the article]

Gallery links:
Men’s Health (May 2012) (x6)
Set #1 (x2)

By Saturday, April 14th, 2012 • Videos - Maddie  

By Saturday, April 14th, 2012 • Gallery Updates , News & Updates - Maddie  

It’s Wednesday afternoon and even after a whole-day pictorial for Penshoppe, his first endorsement ever, Zac Efron shows up for this conversation at a suite of London Hotel looking fresh, a big smile on his face and a friendly glint in his dreamy eyes that have charmed millions of girls worldwide in the hit TV series “High School Musical.”

He looks a bit smaller than he does in his latest movie, “The Lucky One” (based on the best-selling novel by Nicholas Sparks) in which he plays US Marine Sergeant Logan Thibault who returns from his third tour of duty in Iraq with the one big thing he credits with keeping him alive — a photograph he found of a woman he doesn’t even know. Discovering her name is Beth (played by Taylor Schilling) and where she lives, Logan shows up at her door and ends up taking a job at her family-run local kennel. Despite her initial mistrust and the complications in her life, a romance develops between them, giving Logan hope that Beth could be much more than his good-luck charm.

Penshoppe starring Zac scores the unprecedented record of being the biggest endorsement deal in the Philippines, brokered by PR Asia Worldwide, the same agency that closed the deals between Penshoppe first with Ed Westwick of “Gossip Girl” and then with Thai popstar Mario Maurer. PR Asia head Joyce Ramirez confirmed that this year, more international stars are gracing the Penshoppe All Stars campaign.

“It’s a gathering of some of the world’s biggest superstars leading Penshoppe to unparalleled international recognition,” said Joyce.

The shoot with Zac took place in a $10-million bachelor’s pad in Beverly Hills, a setting that came closest to a real-life Vince Chase in “Entourage” (in which Zac made a cameo appearance years ago as Ari Gold’s newest celebrity acquisition).

Bernie: “We are very happy and proud to be the first ever endorsement deal of Zac in the world. The fact that he chose a 100 percent Filipino brand is something all Filipinos can be proud of as well. With global celebrities endorsing Penshoppe is a great way in the brand’s effort to go international. Just like when Filipino artists or athletes perform in the world arena, winning at home is not enough. Validation from groups outside the Philippines is also important.”

Alex: “Zac defines the all-new Penshoppe. From a small brand with very humbler beginnings in Mandaue, Cebu, to being the first endorsement choice of a Hollywood A-Lister, we have come a long way. We started leveling up a few years back by taking pains to improve our products. Recently, we spent considerable resources in improving our stores and shopping experience. We can’t wait for Zac to visit the Philippines and meet his fans. He’s sending his love to everybody in advance.”

This time around, Zac is playful just like he was a few years back when conversations did an exclusive one-on-one with him and Vanessa Hudgens for “High School Musical.” [Continue reading the article]

Gallery link:
Set #2 (x12)

By Saturday, April 14th, 2012 • Videos - Maddie  

By Saturday, April 14th, 2012 • News & Updates - Maddie  

When interviewing Zac Efron about his new flick “The Lucky One,” my highest priority was making sure his footy allegiances were correct. You’ve got to be on your game when new fry comes into town and snap up their support before the others beat you to it. Armed with a Port Adelaide platinum membership, I raised the prospect of him joining the world’s greatest footy team and he was all over it. Jumping out of his seat with excitement, I had scored.

“I’ve never been to an AFL game before,” the heartthrob gushed. “This is it now, I’ve done everything there is to do in Australia.”

So I had him signed up – now all I needed to do was deck him out in the prized jumper. I thought this would be the easy sell, after all he looks good in anything but especially teal, and having recently bulked up by 7kg for his role as war hero Logan Thibault in the Scott Hicks flick, his biceps were always going to work well in the Port Adelaide jumper.

And then came the hitch, in the form of his management. There was no way they were letting him strip off in the middle of Adelaide’s Rendezvous Allegra Hotel and peel on the jumper. Woe is me.

Manager aside, Efron’s enthusiasm for his new team was obvious.

“Oh man this is awesome, I’ve got to get to a game,” he said.

For one of young Hollywood’s greatest stars, Efron is grounded, humble and a good sport. More power to you Zac, and best of luck with your new flick.

“The Lucky One” opens in cinemas across Adelaide on Thursday. [Source]

By Saturday, April 14th, 2012 • News & Updates , The Lucky One , Videos - Maddie  

Attention, Wildcat fans: the star of “High School Musical” is officially all grown up. First, Zefron made waves when he accidentally dropped a condom onto the red carpet at the premiere of kiddie flick “The Lorax.” Now the 24-year-old actor is moonlighting as a bra-removal expert on Australian TV. He’s breaking free!

Hot30 Countdown hosts Mel Greig and Matty Acton loved Efron’s performance in the upcoming Nicholas Sparks adaptation “The Lucky One.” Greig was especially impressed by a scene in which Efron’s character unhooks co-star Taylor Schilling’s bra in one skilled flick.

Though Efron initially claimed ignorance — “I don’t even remember [doing] that,” he told his interviewers — he changed his tune when Greig pulled out a pink-and-black bit of lingerie. The TV presenter convinced Efron to show off his moves — and, with a single pinch-and-slide motion, its clasp came undone. [Source]

By Saturday, April 14th, 2012 • News & Updates , The Lucky One - Maddie  

Zac Efron likes a good scare. “I think each time in life that you confront your fears, you actually grow a little bit,” says the former teen icon. He stars in “The Lucky One” (opening Friday), playing a Marine fighting in the Iraq War.

When you’re the guy who hoofed it through “High School Musical” and then went for laughs in “17 Again,” it was time to feel a little jittery. His character in the movie, inspired by a Nicholas Sparks book, fights during three tours in Iraq.

Could Efron pull that off?

“It was me asking myself, ‘Can I do it? Can I get it right?’” he admits. “My answer was, ‘I think I can.’ At the end of the day, I was very pleased with the movie, and I’ll never forget the things I learned playing this character.”

Efron had to do his first combat scenes with real Marines in the background. Eye-opening doesn’t even begin to cover it. “I would turn around and see all of these American heroes who had my back,” he says.

Efron got a bit emotional.

“All I could do was try to take it all in: the way they spoke to each other, the way they moved, their mannerisms,” says Efron. “My passion for getting it right had never been stronger.”

At age 24, Efron could develop the guns necessary to get the job done.

“I read that I gained 25 pounds, but that isn’t true. It was really 17 pounds during an intense training program,” Efron says. “I was guided every step of the way by a real navy seal.”

The strict diet was the worst of it. “Everything was pre-planned,” he says. “I have never eaten that much fruit in my life, plus it was a lot of chicken and vegetables.

“I’d get so sick of the sight of what went down every single day,” he says. “It was actually one of the hardest things I’ve ever done because the eating and working out was very consuming.”

He doesn’t just make war in “The Lucky One.” He also makes love.

After his service overseas, the Marine travels to North Carolina to find an unknown woman (Taylor Schilling) whose photo he stumbled upon during the war. Before long, the couple is steaming up a shower together.

“Love scenes are always awkward,” he insists. “It’s a lot of breath mints. In this case, the water was cold, too. I can’t even describe what it’s like to watch yourself in love scenes. I’m always slinking down in my theater seat thinking, ‘OK, I’m done.’”

His teen cred may also be done. The year 2012 marks the moment when Efron grows up on the big screen.

“The Lucky One” is the first of his three big-screen dramas out this year, including a new film by Lee Daniels (“Precious”) called “The Paper Boy,” with Nicole Kidman. Then there is an untitled film by Ramin Bahrani (“Plastic Bag”) about a father and son who must deal with the strife of modern-day farming.

“I want to show audiences a whole other side to me. I can do the musicals and the comedies, but I’m also a dramatic actor,” he says. “It’s all part of the progression. Ultimately, I don’t care how old a character is anymore. I just want to make cool movies.”

Does he have some lucky charm guiding this career?

“I don’t keep things in my pocket,” he says. “I can barely remember the things I actually do need to keep there, like my wallet.”

He becomes reflective for a moment.

“There is someone guiding me and presenting me with great opportunities,” he says. “I think life gives you amazing choices. Doors are opened. It’s your job to walk through them.” [Source]

By Tuesday, April 10th, 2012 • Videos - Maddie  

By Tuesday, April 10th, 2012 • Videos - Maddie  

By Tuesday, April 10th, 2012 • The Lucky One , Videos - Maddie  

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