Apr
23
Posted by Maddie under News & Rumors, The Lucky One with No Comments

Warner Bros’ romantic drama from star author Nicholas Sparks (“The Notebook,” “Dear John”), “The Lucky One” starring Zac Efron is looking like $8.9M Saturday — about even with Friday – for a $22.8M weekend. This is another wild overperformer because the studio only expected $15M through Sunday. Playing in 3,115 theaters, it received a ‘B+’ CinemaScore from audiences. Warner Bros’ private tracking saw this film was at the high end for a Sparks’ film, which all have a good multiple of approximately 4x. So the studio marketed the movie based on the well-developed fan base for both Sparks and Efron.

The campaign targeted females both by leveraging Zac’s appeal and the novelist’s pedigree. “The heart of our online marketing campaign was leveraging the celebrity and likability of Zac Efron in advertising, publicity and social media, while additionally leveraging the various social networks surrounding Nicholas Sparks and his previous films,” a WB exec told me. [Source]

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Current Projects
Dirty Grandpa
Zac Efron as Jason Kelly
Right before his wedding, an uptight guy is tricked into driving his grandfather, a perverted former Army Lieutenant-Colonel "Special Forces" to Florida for spring break.
Genre: Comedy
Airdate: 22 January 2016
Neighbors 2
Zac Efron as Teddy Sanders
Mac and Kelly Radner reunite with Teddy and Pete to help battle the sorority sisters who move in to their neighboring house.
Genre: Comedy
Airdate: 06 July 2016
Mike And Dave Need Wedding Dates
Zac Efron as Dave Stangle
Two brothers place an online ad to find dates for a wedding and the ad goes viral.
Genre: Comedy
Airdate: 08 July 2016
The Disaster Artist
Zac Efron as Dan Janjigian
Coming soon ...
Genre: Comedy
Airdate: 2016
Baywatch
Zac Efron as Matt Brody
Two unlikely prospective lifeguards vie for jobs alongside the buff bodies who patrol a beach in California.
Genre: Comedy
Airdate: 2017
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