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It’s Wednesday afternoon and even after a whole-day pictorial for Penshoppe, his first endorsement ever, Zac Efron shows up for this conversation at a suite of London Hotel looking fresh, a big smile on his face and a friendly glint in his dreamy eyes that have charmed millions of girls worldwide in the hit TV series « High School Musical. »

He looks a bit smaller than he does in his latest movie, « The Lucky One » (based on the best-selling novel by Nicholas Sparks) in which he plays US Marine Sergeant Logan Thibault who returns from his third tour of duty in Iraq with the one big thing he credits with keeping him alive — a photograph he found of a woman he doesn’t even know. Discovering her name is Beth (played by Taylor Schilling) and where she lives, Logan shows up at her door and ends up taking a job at her family-run local kennel. Despite her initial mistrust and the complications in her life, a romance develops between them, giving Logan hope that Beth could be much more than his good-luck charm.

Penshoppe starring Zac scores the unprecedented record of being the biggest endorsement deal in the Philippines, brokered by PR Asia Worldwide, the same agency that closed the deals between Penshoppe first with Ed Westwick of « Gossip Girl » and then with Thai popstar Mario Maurer. PR Asia head Joyce Ramirez confirmed that this year, more international stars are gracing the Penshoppe All Stars campaign.

“It’s a gathering of some of the world’s biggest superstars leading Penshoppe to unparalleled international recognition,” said Joyce.

The shoot with Zac took place in a $10-million bachelor’s pad in Beverly Hills, a setting that came closest to a real-life Vince Chase in « Entourage » (in which Zac made a cameo appearance years ago as Ari Gold’s newest celebrity acquisition).

Bernie: “We are very happy and proud to be the first ever endorsement deal of Zac in the world. The fact that he chose a 100 percent Filipino brand is something all Filipinos can be proud of as well. With global celebrities endorsing Penshoppe is a great way in the brand’s effort to go international. Just like when Filipino artists or athletes perform in the world arena, winning at home is not enough. Validation from groups outside the Philippines is also important.”

Alex: “Zac defines the all-new Penshoppe. From a small brand with very humbler beginnings in Mandaue, Cebu, to being the first endorsement choice of a Hollywood A-Lister, we have come a long way. We started leveling up a few years back by taking pains to improve our products. Recently, we spent considerable resources in improving our stores and shopping experience. We can’t wait for Zac to visit the Philippines and meet his fans. He’s sending his love to everybody in advance.”

This time around, Zac is playful just like he was a few years back when conversations did an exclusive one-on-one with him and Vanessa Hudgens for « High School Musical. » [Continue reading the article]

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Current Projects
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